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进入对价格的异质性效应

The Heterogeneous Effects of Entry on Prices
Journal of the European Economic Association · 2026 · Kai Fischer、Simon Martin、Philipp Schmidt-Dengler

中文摘要

我们研究进入对德国零售汽油市场价格分布的影响。利用五年间数百次进入的事件研究设计,我们发现,进入会在进入后至少三年内引起价格分布持续的一阶随机占优位移。分布顶部的价格变化不大或没有变化,但分布左尾的价格在进入后于1公里(2公里)半径内下降,降幅最高达加油站毛利的13%(9%)。在1公里(2公里)市场中,信息价值(VOI)上升29%(15%),表明能够便捷获取信息的消费者可节省更多。

Abstract

Abstract We study the effect of entry on the price distribution in the German retail gasoline market. Exploiting several hundred entries over five years in an event study design, we find that entry causes a persistent first-order stochastic shift in the price distribution for at least three years after entry. Prices at the top of the distribution change moderately or not at all, but prices at the left tail decrease by up to 13% (9%) of stations’ gross margins after entry within a 1 km (2 km) radius. The value of information (VOI) increases by 29% (15%) in 1 km (2 km) markets, suggesting larger savings for consumers with easy access to information.
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