中文摘要
消费者在与联网技术互动时会披露个人信息。语音技术的出现使消费者不仅能通过打字、还能通过说话与联网技术互动。本研究考察消费者是否对其通过不同交流模态披露的信息抱有不同水平的隐私预期。三项研究的结果表明,与文本相比,消费者对通过语音披露的信息抱有更严格的隐私预期。这些研究考察了可能驱动该效应的几种机制的合理性,并检验了具有实际意义的调节变量。结果表明,该效应至少部分源于消费者对通过语音披露的内容产生了比通过文本披露的内容更强的所有权感受。本文与多方利益相关者相关,讨论了对隐私监管、隐私保护型应用设计、定向广告以及“隐私悖论”的启示。
Abstract
Consumers disclose personal information when they interact with connected technologies. The advent of voice technology has enabled consumers to interact with connected technologies not only through typing but also through speaking. The present research investigates whether consumers expect different levels of privacy for information they disclose via different communication modalities. The results of three studies suggest that consumers have more restrictive privacy expectations for information disclosed via speech as compared with text. The studies probe the viability of several mechanisms that may drive this effect and test practically relevant moderators. The results suggest that the effect is driven, at least in part, by increased feelings of ownership over content disclosed via speech as compared with text. Of relevance to multiple stakeholders, the article discusses implications for privacy regulation, privacy-preserving application design, targeted advertising, and the “privacy paradox.”