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对此下注:自筹资金承诺合同能否遏制健身拖延症?

Put a bet on it: Can self-funded commitment contracts curb fitness procrastination?
Journal of Health Economics · 2024 · Devon Spika、Linnea Wickström Östervall、Ulf‐G. Gerdtham、Erik Wengström

中文摘要

我们研究一种高度可扩展的干预措施,用以帮助个人实现其体育活动目标:自筹资金承诺合同。通过一项随机实验,我们在瑞典斯德哥尔摩一家健身房的1629名会员中比较了软性(无激励)合同与硬性(有激励)合同的效果。我们发现,提供硬性合同对每月健身房到访次数以及实现个人合同目标的概率有显著的正向影响。相对于对照组,提供硬性合同使健身房到访次数显著增加21%,而提供软性合同则带来8%的增长。

Abstract

We investigate the use of a highly scalable intervention to help individuals achieve their physical activity goals: self-funded commitment contracts. Using a randomised experiment, we compare the effect of soft (non-incentivised) and hard (incentivised) contracts among 1629 members of a gym in Stockholm, Sweden. We find a significant positive impact of being offered a hard contract on monthly visits to the gym and the probability of meeting one's contract goal. Relative to the control group, being offered a hard contract significantly increases gym visits by 21%, while being offered a soft contract leads to an 8% increase.
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