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强制性价格披露何时能降低价格?来自德国燃油市场的证据

When Does Mandatory Price Disclosure Lower Prices? Evidence from the German Fuel Market
Journal of Political Economy Microeconomics · 2024 · Felix Montag、Alina Sagimuldina、Christoph Winter

中文摘要

数字技术的广泛应用使强制性价格披露政策 (MPD) 成为政策制定者提高价格透明度、促进竞争的便捷工具。已有文献表明,此类政策既可能推高价格,也可能降低价格。本文阐明了 MPD 在何种情形下会降低价格。我们将一个风格化理论模型与关于价格、卖方特征和消费者信息的详细数据相结合,研究 MPD 在德国零售燃油市场的引入。研究发现,事前消费者信息水平较低、卖方数量较多以及相配套的信息宣传活动,会强化 MPD 的促进竞争效应。

Abstract

The widespread availability of digital technologies has made mandatory price disclosure policies (MPD) a convenient tool for policymakers to increase price transparency and foster competition. The literature has shown that these can increase or decrease prices. We shed light on the circumstances under which MPD lowers prices. We study the introduction of MPD in the German retail fuel market by combining a stylized theoretical model with detailed data on prices, seller characteristics, and consumer information. We find that low levels of prior consumer information, a high number of sellers, and complementary information campaigns foster the procompetitive effects of MPD.
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