纳洛酮使用的价格敏感性与信息障碍
Price Sensitivity and Information Barriers to the Take-Up of Naloxone
American Economic Journal: Economic Policy · 2024 · [{"name": "Mireille Jacobson", "affiliation": ["University of Southern California"]}, {"name": "David Powell", "affiliation": ["RAND Corporation"]}]
中文摘要
我们开展了一项实地实验，在美国 2,204 个县随机分配广告、广告内容和价格，以研究其对纳洛酮（一种阿片类药物过量逆转药物）在线购买的影响。广告增加了网站访问用户数，但只有在与降价结合时才影响购买。强调在线销售私密性的信息对购买没有额外影响。比较投放大幅折扣价格广告的县与投放全价广告的县，我们估计在线纳洛酮的需求价格弹性为 -1.3。价格是购买这种救命药物的重要障碍。
Abstract
We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased website users but only impacted purchases when combined with a price reduction. Messages emphasizing the discreet nature of online sales had no additional impact on purchases. Comparing counties with advertisements featuring a highly discounted price to those featuring the full price, we estimate a price elasticity of demand for online naloxone of -1.3. Price is a significant barrier to online purchases of this lifesaving medication.