Presidential Address: The Economist as Designer in the Innovation Process for Socially Impactful Digital Products
中文摘要
本文从经济学视角探讨数字产品中的数据驱动创新，重点关注复杂实验在衡量与改善社会影响方面的作用。讨论强调了经济学的工具与洞见如何为创新过程的各个阶段作出贡献。主要贡献包括：识别问题、构建理论框架、将目标转化为可衡量的结果、分析历史数据，以及估计反事实结果。本文还综述了近期开发的工具，这些工具旨在应对复杂实验设计与数据分析中的挑战。（JEL A11, D83, D91, I20, L80, O31, Q16）
Abstract
This paper provides an economic perspective on data-driven innovation in digital products, focusing on the role of complex experiments in measuring and improving social impact. The discussion highlights how tools and insights from economics contribute to each stage of the innovation process. Key contributions include identifying problems, developing theoretical frameworks, translating goals into measurable outcomes, analyzing historical data, and estimating counterfactual outcomes. The paper also surveys recently developed tools designed to address challenges in designing and analyzing data from complex experiments. (JEL A11, D83, D91, I20, L80, O31, Q16)