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双重边际化、市场封锁与纵向一体化

Double Marginalization, Market Foreclosure, and Vertical Integration
Journal of the European Economic Association · 2024 · Philippe Choné、Laurent Linnemer、Thibaud Vergé

中文摘要

在可实施复杂合同且存在不对称信息的条件下,双重边际化是采购中一个稳健的现象。在此情境下,纵向一体化导致了合并特有的双重边际化消除,但使自制或外购决策不利于独立供应商。如果买方对价格与数量拥有完全议价能力,纵向合并即使导致高效供应商被排斥,依然能使最终消费者受益。相反,如果买方在承诺仅与有限供应商集合进行排他性交易后,其议价能力被削弱,排斥高效供应商则可能损害最终消费者。

Abstract

Abstract Double marginalization is a robust phenomenon in procurement under asymmetric information when sophisticated contracts can be implemented. In this context, vertical integration causes merger-specific elimination of double marginalization but biases the make-or-buy decision against independent suppliers. If the buyer has full bargaining power over prices and quantities, a vertical merger benefits final consumers even when it results in the exclusion of efficient suppliers. If on the contrary the buyer’s bargaining power is reduced after she has committed to deal exclusively with a limited set of suppliers, exclusion of efficient suppliers may harm final consumers.
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