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媒体竞争与社会分歧

Media Competition and Social Disagreement
Econometrica · 2022 · Jacopo Perego、Sevgi Yüksel

中文摘要

我们研究政治信息的竞争性供给与内生获取。我们的主要结果揭示了一种自然的均衡渠道:市场竞争加剧会降低政策结果的效率。我们提出的一个关键见解是,信息提供者之间的竞争会导致信息专业化,即企业在个体共同关心的议题上提供相对较少的信息,而在个体偏好存在异质性的议题上提供相对较多的信息。这使个体能够获取关于政策不同方面的信息,尤其是关于那些对其自身格外重要的方面的信息。其结果是社会分歧加剧,并由此产生负面的福利影响。我们证明,在规模足够大的社会中,竞争会降低每个个体从政策结果中获得的效用,从而使所有个体的境况都变差。此外,我们还表明,竞争所导致的价格下降不足以补偿这种效用损失。

Abstract

We study the competitive provision and endogenous acquisition of political information. Our main result identifies a natural equilibrium channel through which a more competitive market decreases the efficiency of policy outcomes. A critical insight we put forward is that competition among information providers leads to informational specialization: firms provide relatively less information on issues that are of common interest and relatively more information on issues on which agents' preferences are heterogeneous. This enables agents to acquire information about different aspects of the policy, specifically, those that are particularly important to them. This leads to an increase in social disagreement, which has negative welfare implications. We establish that, in large enough societies, competition makes every agent worse off by decreasing the utility that she derives from the policy outcome. Furthermore, we show that this decline cannot be compensated by the decrease in prices resulting from competition.
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