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利用目录价格进行合谋还是竞争?

Using List Prices to Collude or to Compete?
The Economic Journal · 2024 · Diego Cussen、Juan‐Pablo Montero

中文摘要

在批发市场中,上游供应商与中间买方私下就目录价格的折扣进行谈判,且销售配额不可行,因而通常认为合谋难以实现。然而,许多批发市场同时包含在零售市场上相互竞争的小型与大型买方。我们研究了在这一批发—零售情境中公开宣布的目录价格所发挥的作用,无论供应商是合谋还是竞争。当供应商合谋时,公开宣布目录价格将合谋的可能性从小型买方扩展至大型买方(多买方接触效应)。当供应商竞争时,这些公告赋予其与大型买方谈判更优条款的承诺能力(承诺效应)。

Abstract

Abstract Collusion is deemed unlikely in wholesale markets where upstream suppliers and intermediate buyers privately negotiate discounts off list prices and sales quotas are unfeasible. However, many wholesale markets include both small and large buyers who compete in the retail market. We study the role of publicly announced list prices in this wholesale-retail setting, whether suppliers collude or compete. When suppliers collude, public announcements of list prices extend the possibility of collusion from small to large buyers (the multi-buyer contact effect). When suppliers compete, these announcements provide them with commitment to negotiate better terms with large buyers (the commitment effect).
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