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信息框架与防蚊纱网的故事:健康信息传递与房屋防蚊纱网安装如何影响埃塞俄比亚的疟疾传播

A tale of framing and screening: How health messaging and house screening affect malaria transmission in Ethiopia
Journal of Development Economics · 2024 · Solomon Balew、Erwin Bulte、Zewdu Abro、Abebe Asale、Clifford Maina Mutero、Menale B. Kassie

中文摘要

疟疾是非洲的一个重大公共卫生问题。传统的疟疾控制方法已无法提供足够的防护来阻止传播,未来的防控方法很可能需要将技术解决方案与行为改变相结合。我们采用整群随机对照试验,研究一项将房屋防蚊纱网安装与基于健康信息传递的行为干预相结合的干预措施的影响。虽然为房屋安装防蚊纱网带来的正向效益有限,但与健康信息传递相结合可以放大这些效益。我们提供了初步证据,表明信息传递的影响随选择架构的设计而异:损失框架健康信息似乎比收益框架信息效果更好——我们的数据提示,前者对行为和健康结果的影响可能更大且更持久。 • 我们在埃塞俄比亚组织了一项关于房屋防蚊纱网安装与健康信息传递的大规模随机试验。 • 为房屋安装防蚊纱网降低了疟疾患病率和疟疾患病天数。 • 在房屋防蚊纱网安装的基础上辅以损失框架健康信息,可增强干预效果。 • 损失框架健康信息改变了安装了防蚊纱网的家庭的健康生产行为。 • 一项简单的成本效益分析提示,房屋防蚊纱网安装与损失框架信息传递相结合是有效率的。

Abstract

Malaria is a major public health problem in Africa. Traditional methods of controlling malaria no longer provide adequate protection against transmission, and future approaches likely require a combination of technical solutions and behavioral change. We use a cluster randomized controlled trial to study the impacts of an intervention that combines house screening with a behavioral intervention based on health messaging. While house screening provides modest positive benefits, these benefits can be leveraged if it is combined with health messaging. We provide tentative evidence that the impact of messaging varies with the design of the choice architecture: loss-framed health messages seem to do better than gain-based messages––our data suggest they may have larger and more durable effects on behavior and health outcomes. • We organized a large randomized trial on house screening and health messaging in Ethiopia. • House screening reduces malaria prevalence and the number of malaria sick days. • Complementing house screening with a loss-based health message increases impact. • Loss based health messages changes health-producing behavior of screened households. • A simple cost-benefit analysis suggests that screening combined with loss-based messaging is efficient.
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