这就是生活！西非一部教育娱乐电视节目的混合影响

Journal of Development Economics · 2026 · [{"name": "Malick Dione", "affiliation": ["International Food Policy Research Institute"]}, {"name": "Jessica Heckert", "affiliation": ["International Food Policy Research Institute"]}, {"name": "Mélissa Hidrobo", "affiliation": ["International Food Policy Research Institute"]}, {"name": "Agnes le Port", "affiliation": ["Centre de Coopération Internationale en Recherche Agronomique pour le Développement", "Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement", "Institut Agronomique Méditerranéen de Montpellier", "Institut Agro Montpelier", "Institut de Recherche pour le Développement"]}, {"name": "Amber Peterman", "affiliation": ["United Nations Children's Fund"]}, {"name": "Moustapha Séye", "affiliation": ["Cheikh Anta Diop University"]}]

中文摘要

寓教于乐是一种有望在大规模层面改变行为的工具，但关于如何最大化其影响，人们所知甚少。我们对一部广受欢迎的西非电视剧《C'est la vie!》进行了实验评估，该剧通过面向塞内加尔农村青春期女孩与年轻女性的电影俱乐部播放。我们考察其对暴力侵害女性与女童以及性与生殖健康的影响。结果显示，在电影俱乐部结束三个月后，《C'est la vie!》提高了这两个领域的知识水平，并在九个月后改善了与暴力相关的态度，但对行为没有影响。我们进一步考察了旨在强化影响的各项设计要素，总体上发现放映后讨论、吸引男性参与以及播客均未带来额外影响。我们的发现表明，寓教于乐是就敏感主题触及观众的一种有吸引力的方式，但关于如何有效传递寓教于乐内容、以在大规模层面实现持续的行为改变，仍需更多证据。• 我们采用整群随机对照试验，评估一部广受欢迎的西非电视剧。• 我们考察其对暴力侵害女性与女童（VAWG）以及性与生殖健康（SRH）的影响。• 我们发现两个领域均有短期知识提升，且中期暴力侵害女性与女童相关态度有所改善。• 我们发现对行为没有影响。• 我们发现放映后讨论、吸引男性参与以及播客均未带来额外影响。

Abstract

Edutainment is a promising tool for changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular West African television series, C’est la vie!, delivered through film clubs targeted at adolescent girls and young women in rural Senegal. We examine impacts on violence against women and girls and sexual and reproductive health. Results show C’est la vie! improved knowledge on both domains three months after film clubs ended, as well as violence-related attitudes nine months later, however, had no impact on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts. Our findings suggest that edutainment is an engaging way to reach viewers on sensitive themes, however more evidence is needed on how to effectively deliver edutainment content for sustained behavior change at scale. • Using a cluster randomized control trial, we evaluate a popular West African TV series. • We examine impacts on violence against women and girls (VAWG) and sexual and reproductive health (SRH). • We find short term knowledge gains in both domains and improved medium term VAWG attitudes. • We find no impact on behaviors. • We find no additional impacts from post-screening discussions, engaging men, and podcasts.