Journal of Development Economics · 2026 · Malick Dione、Jessica Heckert、Mélissa Hidrobo、Agnes le Port、Amber Peterman、Moustapha Séye
中文摘要
寓教于乐是一种有望实现大规模行为改变的工具，但关于如何最大化其影响，人们所知甚少。我们对西非热门电视剧《生活就是这样！》开展实验评估；该剧通过面向塞内加尔农村地区青春期女孩和年轻女性的电影俱乐部进行放映。我们考察其对针对妇女和女童的暴力以及性与生殖健康的影响。结果表明，在电影俱乐部结束三个月后，《生活就是这样！》提升了参与者在这两个领域的知识水平，并在九个月后改善了与暴力相关的态度，但未对行为产生影响。我们还考察了旨在增强影响的设计要素，总体上发现映后讨论、男性参与和播客均未产生额外影响。我们的发现表明，寓教于乐是一种能够吸引观众接触敏感议题的方式，但如何有效传播寓教于乐内容、从而实现持续的大规模行为改变，仍需更多证据。
• 我们采用整群随机对照试验评估了一部西非热门电视剧。
• 我们考察其对针对妇女和女童的暴力（VAWG）以及性与生殖健康（SRH）的影响。
• 我们发现，参与者在这两个领域的知识水平短期内有所提高，且其对VAWG的态度在中期内有所改善。
• 我们发现其对行为没有影响。
• 我们发现映后讨论、男性参与和播客均未产生额外影响。
Abstract
Edutainment is a promising tool for changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular West African television series, C’est la vie!, delivered through film clubs targeted at adolescent girls and young women in rural Senegal. We examine impacts on violence against women and girls and sexual and reproductive health. Results show C’est la vie! improved knowledge on both domains three months after film clubs ended, as well as violence-related attitudes nine months later, however, had no impact on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts. Our findings suggest that edutainment is an engaging way to reach viewers on sensitive themes, however more evidence is needed on how to effectively deliver edutainment content for sustained behavior change at scale. • Using a cluster randomized control trial, we evaluate a popular West African TV series. • We examine impacts on violence against women and girls (VAWG) and sexual and reproductive health (SRH). • We find short term knowledge gains in both domains and improved medium term VAWG attitudes. • We find no impact on behaviors. • We find no additional impacts from post-screening discussions, engaging men, and podcasts.