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改善经营实践与企业家的边界:一项比较培训、咨询、内包与外包的随机实验

Improving Business Practices and the Boundary of the Entrepreneur: A Randomized Experiment Comparing Training, Consulting, Insourcing, and Outsourcing
Journal of Political Economy · 2021 · Stephen J. Anderson、David John McKenzie

中文摘要

许多小企业缺乏增长所需的财务与营销技能。一种标准做法是对企业家进行这些技能的培训。然而,除了要求企业家学会一切,还可以采取另一种做法:超越企业家的边界,通过内包(雇用员工)或将任务外包给专业人士,使企业从市场上获取这些技能。我们在尼日利亚开展了一项随机实验,以检验这些不同做法在改善经营实践方面的相对有效性。内包和外包均优于经营培训,且效果至少与经营咨询相当,而成本仅为经营咨询的一半。

Abstract

Many small firms lack the finance and marketing skills needed for growth. A standard approach is to train the entrepreneur in these skills. However, rather than requiring entrepreneurs to learn everything, an alternative is to move beyond the boundary of the entrepreneur and link firms to these skills in a marketplace through insourcing workers or outsourcing tasks to professionals. We conducted a randomized experiment in Nigeria to test the relative effectiveness of these different approaches in improving business practices. Insourcing and outsourcing both dominate business training and do at least as well as business consulting at half the cost.
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