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媒体、布道与民粹主义说服:来自库格林神父的证据

Media, Pulpit, and Populist Persuasion: Evidence from Father Coughlin
American Economic Review · 2021 · Tianyi Wang

中文摘要

我研究了美国历史上首位民粹主义广播人物的政治影响。查尔斯·库格林神父融合了民粹主义煽动、反犹太主义与法西斯同情,创办了一档极受欢迎的广播节目,在20世纪30年代每周吸引3000万听众。我发现,接触库格林神父的反罗斯福广播降低了富兰克林·D·罗斯福在1936年总统选举中的得票份额。库格林的影响在天主教徒中更大,并在库格林停播后依然持续。此外,更多接触库格林广播的地区更有可能建立亲纳粹的德裔美国人同盟的地方分支,并在二战期间售出更少的战争债券。

Abstract

I study the political impact of the first populist radio personality in American history. Father Charles Coughlin blended populist demagoguery, anti-Semitism, and fascist sympathies to create a hugely popular radio program that attracted 30 million weekly listeners in the 1930s. I find that exposure to Father Coughlin’s anti-Roosevelt broadcast reduced Franklin D. Roosevelt’s vote share in the 1936 presidential election. Coughlin’s effects were larger among Catholics and persisted after Coughlin left the air. Moreover, places more exposed to Coughlin’s broadcast were more likely to form a local branch of the pro-Nazi German-American Bund and sold fewer war bonds during World War II. (JEL D72, L82, N32, N42, Z12)
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