Social Networks, Reputation, and Commitment: Evidence From a Savings Monitors Experiment
我们开展了一项实验,研究当关于个人自设储蓄目标进展情况的信息被分享给另一位村民(即“监督者”)时,个体是否会储蓄更多。我们构建了一个声誉框架,以探讨监督者的有效性如何取决于其网络位置。在意他人是否将自己视为负责任之人的储蓄者,应当在与中心监督者(其信息传播范围更广)和近邻监督者(其将信息传递给与储蓄者频繁互动的个体)配对时储蓄更多。我们将监督者随机分配给储蓄者,发现监督者平均使储蓄增加36%。与框架一致,更中心、更近邻的监督者带来更大的储蓄增幅。此外,信息通过网络流动,63%的监督者会向他人告知储蓄者的进展情况。实验结束十五个月后,其他村民已根据该干预更新了对储蓄者责任感的信念。
英文原文
We conduct an experiment to study whether individuals save more when information about the progress toward their self-set savings goal is shared with another village member (a “monitor”). We develop a reputational framework to explore how a monitor's effectiveness depends on her network position. Savers who care about whether others perceive them as responsible should save more with central monitors, who more widely disseminate information, and proximate monitors, who pass information to individuals with whom the saver interacts frequently. We randomly assign monitors to savers and find that monitors on average increase savings by 36%. Consistent with the framework, more central and proximate monitors lead to larger increases in savings. Moreover, information flows through the network, with 63% of monitors telling others about the saver's progress. Fifteen months after the conclusion of the experiment, other villagers have updated their beliefs about the saver's responsibility in response to the intervention.